Oscat Social

Recently we have been so busy here at Oscat. From moving offices and new team members to new projects and pitches. In the last month, we have expanded out or social presence with really good effect. We help many companies with social media, but never have the time to update our own. So now with new people in place and …

Credit Card Misuse

Another day at work in the world of online marketing and ecommerce. Nothing out of the ordinary happening, just the hammering of Christmas offers and optimizing ROI through various channels, when an email comes in from customer services. Now, in the ecommerce world, we go to extraordinary lengths to protect users, their data, details, and specifically their payment details. We …

Marketing vs Manufacturing

I had a very heated discussion the other night with some dear friends of mine. I can’t go into the details as I’m sure as some point down the line, one of us would get the sack from their current employment. But needless to say, it was interesting how we all took a completely separate approach to the same argument. …

The 3 Elements of SEO…

On Site, Off Site, In Site (Insight) So, I was sat in a meeting the other day, explaining the basics of SEO to a client, and have you ever been in that situation where you start going down a path of conversation, and it all starts to link up? Well, that’s what happened on this particular occasion. I was explaining, …

Be timely and relevant…

…UNLIKE THIS POST! As you can see, I wrote this a while back and never published it, but, pretend you’ve gone back a couple of days (about 8 months) and shush!! So the other day was Valentine’s Day. (It wasn’t, but it was once). The same day, every year. The same thing, every year. It’s seasonal, it’s in the diaries …

That time of year again!

So, just when you think those New Year’s resolutions are a distant memory, hell, even the one week of sun we call summer has been and gone. All of a sudden the dark nights roll in and you find yourself saying, “not long till Christmas”… The thing is, for us in digital, I know for the role I’m consulting in …

The art of a voucher code

So, as you know by now, I’m currently working for an online retailer, a household name (wouldn’t take a genius to work out who). At the end of September last year, sales, were dipping, probably due to a number of factors, but I was putting a lot of it down to offer focused online advertising. End of Sept, kids going …

A landing page is for life, not just for Christmas!

It strikes me as quite shocking that so many leading brands and online retailers don’t have appropriate landing pages. Especially in this festive time, a Christmas landing page. See the thing is, is it better to not have one at all, have one and not use it, let it waste away, try and revive it, etc etc. Or is it …

Jessops – Image is everything! Clearly Not!

So, I woke up to an email this morning from Jessops, normal boxing day sales, not a problem. For once, I’m a target demographic, and took an interest. Although I’m worse than useless when it comes to photography, needless to say, it does interest me, and I would love to learn one day how to actually take a picture. Thing …

Dumping an agency: It’s not me, its you!

So after starting a new role in my short but I’d like to think, successful career, with senior digital roles in the utilities, financial service, charitable and pharma sectors. The time has come to end another relationship with an agency who, aren’t treating me how I deserve. I find myself, after only a few weeks in this current role, having …